![]() ![]() ![]() His academic research has appeared in Communication Research, Journal of Communication, Journal of Applied Social Psychology, Journal of Public Relations Research, Public Relations Review, and Media Psychology among others. His research typically focuses on source and message factors and their interaction with cognitive tendencies and saliency factors underlying the attentiveness of individual audience members. Coy Callison is a full professor and the Associate Dean for Graduate Studies in the College of Media and Communications at Texas Tech University. The power of moral appeals to behavior change.ĭr.Callison's top takeaways from his research.one has to do with beer! The dangers in simply mimicking the communication strategies that others are doing.Callison conducts and the data they glean. The complexity of attitude formation, behavior, and memory-recall and you shouldn't just wing these things!.Coy Callison heads the research lab at Texas Tech University's Communication Research Center where they run a variety of experiments to test the effectiveness of different communication assets. ![]() However, intuition and gut feelings shouldn't drive your communication strategy. He is able to translate the complexity and technical language of water into visual pieces that demand attention.Īs entrepreneurs, we've learned to listen to our intuition and when something feels right Arianne says she feels it in her bones. With nearly 20 years of work in the marketing and advertising industry, Mike produces brand strategy and artistic direction that grabs the attention of audiences. Mike Beitler is an artist with a passion for well-crafted, conceptually successful design. The creative rulebook helps remove some of the subjectivity of the craft by providing concrete purpose behind the artistic direction.Ĭheck out Mike's blog about the rules about logo design.The more information we glean from you, the more likely we will create a deliverable that meets your expectation. Don't get turned off or defensive during the process. Understanding the creative process sets up a project for success.Good design is not all about making something pretty.He shares the "why" behind our process, our questions, and our relentless focus on the audience. Mike's insight helps non creatives be better equipped and know what to expect when working together. These rules set up every project for success by building clarity and bridging the gaps between a client's vision and the best design/creative solution to solve the actual problem. Mike has been schooling us on the rules of design and creativity for six years. ![]()
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January 2023
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